Laguna: A Multi-Product DeFi Ecosystem on Solana

Disciplines

UX/UI Design

Brand Guidelines

Web App

Timeline

May - Jul 2021

Tools

Figma

Illustrator

Led UX for a DeFi platform recognized among the top 39 of 13,000+ hackathon teams.

Disciplines

UX/UI Design

Brand Guidelines

Web App

Timeline

May - Jul 2021

Tools

Figma

Illustrator

Disciplines

UX/UI Design

Brand Guidelines

Web App

Timeline

May - Jul 2021

Tools

Figma

Illustrator

Overview

Laguna Finance X Solana Blockchain

Laguna Finance is an ecosystem of Decentralized Finance (DeFi) products powered by the Solana blockchain. We leverage the unique composability of DeFi to build, aggregate, and capitalize on the best yield-generating opportunities for our users. From generating stable returns to complex yield farming strategies, Laguna offers products that serve all risk profiles, enabling users to mix and match strategies to fit their desired risk exposure, all within a single user friendly platform.


Laguna Finance's Products


Surge

Automated Yield Optimizer

A sophisticated yield optimizer enabling users to access the best farming opportunities and auto-compound their returns. This maximizes the rewards of the farmer at no additional risk while also abstracting away effort and complexity through automation.

Cove

advanced yield generation

Capital pools with associated strategies that enable users to passively access and capitalize on the best opportunities present in the market. We seek to attract the best strategists in the space and create a seamless experience of strategy generation, management, and execution for the benefit of the entire Solana Ecosystem.

Whirlpool

liquid staking

A liquid staking integration powered by Lido that offers a lower risk, stable yield investment opportunity. Instead of having to lock up staked capital, users can stake SOL and receive a derivative token, stSol, that can then be used in other Laguna strategies. This ultimately allows users to generate additional yield on top of earned staking rewards.

Surge

Automated Yield Optimizer

A sophisticated yield optimizer enabling users to access the best farming opportunities and auto-compound their returns. This maximizes the rewards of the farmer at no additional risk while also abstracting away effort and complexity through automation.

Cove

advanced yield generation

Capital pools with associated strategies that enable users to passively access and capitalize on the best opportunities present in the market. We seek to attract the best strategists in the space and create a seamless experience of strategy generation, management, and execution for the benefit of the entire Solana Ecosystem.

Whirlpool

liquid staking

A liquid staking integration powered by Lido that offers a lower risk, stable yield investment opportunity. Instead of having to lock up staked capital, users can stake SOL and receive a derivative token, stSol, that can then be used in other Laguna strategies. This ultimately allows users to generate additional yield on top of earned staking rewards.

Problem

Design the user interface and experience for Laguna Finance's web application within their brand and industry guidelines.

Research

Understanding the Crypto Market

Scope of Work

User Personas

As said before, our audience is both the average cryptocurrency investor and the individual who is just entering the investment space. Our designs would concentrate on catering to the latter with a user experience that is straightforward, engaging and functional.

Process

Making Cryptocurrency User-Friendly

Information Architecture



Style Guide


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Typeface: Bai Jamjuree

This typeface was chosen because of its sans serif readability as well as for its techno style that fits our app’s aesthetic.


Heading 52px | Sub Heading 20px | Body 16px

Typeface: Bai Jamjuree

This typeface was chosen because of its sans serif readability as well as for its techno style that fits our app’s aesthetic.


Heading 52px | Sub Heading 20px | Body 16px

Typeface: Bai Jamjuree

This typeface was chosen because of its sans serif readability as well as for its techno style that fits our app’s aesthetic.


Heading 52px | Sub Heading 20px | Body 16px

design

Laguna's Web Design

For our final deliverable, we wanted to prototype our designs to make sure the dev team understood our vision. We also included our style guide and made sure to be available for any further questions. The entire process would be a lot of back and forth to ensure the designs could be coded out. Our goal was to finish in time for Solana's very own hackathon. Luckily, we finished a prototype by then.

results

Solana Hackathon Prize Winner!

We were chosen as one of top 39 teams to submit in the Solana Hackathon. There were over 13,000 participants & 350+ project submissions! I am super grateful of this experience and the amazing opportunity to work remotely with a team located all over the world. I am super happy with the result of this project and am glad to have learned more about the ever-growing cryptocurrency industry.

Work

About

Work

About

Say hi!

Feel free to reach out. I am always looking for new connections and opportunities.

imrantallman@gmail.com

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